Stores put up CCTV systems not so much to prevent losses, but to increase sales. This is a logical move. While shoplifters and negligent employees cause stores to lose money, these losses are minimal compared to loss of potential earnings. Foot traffic is important to business owners and managers, and this is where CCTV systems come in. Cameras map store traffic.
Uses of CCTV Systems in Marketing
Cameras can show which areas draw the most visits from people. Decision-makers can use this data to evaluate the impact of decoration themes or adjust rent in relation to traffic value.
Evaluating stock levels, CCTV systems can, at a glance, reveal empty shelves or fast-thinning supplies. This is particularly useful in stores so huge it will take weeks to conduct a complete inventory of items sold and unsold.
Improving customer service
Data captured by CCTV systems tell key personnel how many customers flock to the store during certain times of the day. This data is very useful in designating how many employees to assign and where. Frequently, long lines at cash registers frustrate shoppers and cause them to do their buying elsewhere. Identifying prime selling hours and areas will help stores keep their valued clients.
ClearVision Networks stands behind its claim that our product will protect as well as add to your quality of life.
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